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£16.95 |
How to Start and Produce a Magazine or Newsletter New 4th edition 192pp paperback. Fourth edition Pub. August 2004 ISBN 1 875750 21 5 £16.95 The 4th edition of How to Start and Produce a Magazine or Newsletter has added much, updated much, improved the layout, added cross references and generally made it the kind of book you'll keep around for many years. This is the book for the hands-on magazine and newsletter publisher, from beginner to experienced. It covers: * The changing roles of printer and publisher * Organizing editorial - how an editor works * Practical advice on preparing an issue * Help with planning - working out when to do what * Working out what to charge advertisers * Using all kinds of printing, from short-run city mall copiers to multi-unit rotaries * How to tell a printer and service bureau what you want * All about illustrations - screens and dots, scanning resolutions, dot gain, dropout, cropping, clip art, sizing, duotones, digital cameras * Layout and design - the help you need so you can be sure it is read * Paste-up - it's disappeared at the high end, but the world of 'zines' still needs a knife and light table * Reviewing the software you may need * Mainly for print, this book doesn't forget the e-zine, email newsletters, blogs and web editions * The economics - setting a budget and working out just when you'll cover costs, plus copy sales and collecting debts * Distribution - how to get copies to the reader * Hints for avoiding legal problems There's also a password to get your ad rates calculation and revenue spreadsheet, and ISSN calculator.
Click here for a pdf preview of the book! Perfect companion book...
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