£24.95

Success in Store 2nd edition

How to Start or Buy a Retail Business, Enjoy Running It and Make Money

by Geoffrey Heard and Gordon Woolf with an introduction by Dick Smith

256 pages, ISBN 9781875750252

Practical advice on how to start a store or buy a store, any other kind of retail business - even a market stall - enjoy running it and make money -- by people who have done it and helped others do it.

Ready to make the dream come true?

This is a book for the budding entrepreneur of any age who is getting into “do it” mode — who wants to flesh out their dream, to indulge their passion and make the jump into their own retail business.

Perhaps you’re setting your sights high or may have an interest, a hobby, you want to turn into a way of making a living for a more interesting life. Maybe you are just bored with your present job!

Easy-to-read narrative with hard facts and lessons: whatever motivates you, this book is a great starting point.

The authors take a convenience store as their theme and build a narrative of the retail journey using Gordon Woolf’s real life experience in just such a store and other retail businesses and broaden the picture with Geoffrey Heard’s experience consulting with a wide range of retailers. While they present their information in an easy-to-read way, the hard facts and lessons are there—clearly stated. They encourage new venturers but also warn readers to be brutally honest with themselves in assessing their dream and their personal readiness to carry it out.

Rewritten, updated, restructured and a new chapter

The first edition of this excellent handbook sold out. In this second edition, chapters have been rewritten and updated, the book restructured, and a whole new chapter added: Advertising for Success—32 pages of real world advertisements analyzed, madeover, and adapted to new uses.